Last updated: 27 October 2026
This policy explains what this website stores in your browser and why.
1. Cookies and similar technologies
Cookies are small files a website saves in your browser. Similar technologies, such as your browser’s session storage, keep information in the same way. The rules on cookies cover both.
2. What we use
We use limited first-party storage. Optional storage is created only after you select the relevant preference; third-party marketing tools do not load before that choice.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| __Host-primus-preferences | First-party cookie | Records your cookie choices. | 180 days |
| __Host-primus-session | First-party cookie | Keeps a short, consented site-experience session. | 30 minutes |
| primus-acquisition-source | Session storage | Keeps a broad source category, such as a search engine or social platform, during this tab session. It never stores a full link or advertising click identifier. | Until you close the browser tab |
| _ga _ga_* | Google Analytics cookie | Helps us understand aggregate site use and completed enquiries after you allow site-experience storage. | Up to 13 months |
| _gcl_* | Google advertising cookie | May support measurement of completed enquiries after you allow communications and content storage. | Up to 90 days |
| _fbp _fbc | Meta (Facebook) advertising cookie | Lets Meta match this visit to ad campaigns after you allow communications and content storage. If you submit an enquiry, a hashed version of your contact details may also be shared with Meta and Google to improve ad matching. | Up to 90 days |
| tony-primus-en tony-primus-tr | Session storage | A conversation identifier and the messages shown in the chat window, so the conversation continues on the next page. | Until you close the browser tab |
The preference record is needed to remember your decision. Site-experience storage is used only when you allow it. The Google tag loads with its storage denied so we can verify the installation; Analytics storage and events do not begin until you allow site-experience storage. Tony’s storage is created only when you open the chat.
3. Other websites
When you follow a link to WhatsApp, Instagram or another service, that service may set its own cookies under its own policy.
4. Managing what is stored
Closing the tab clears session storage. You can also clear site data or block storage in your browser settings at any time; if you do, the assistant will start a new conversation on each page.
You can also manage the first-party records associated with this browser here. Downloading records does not change your preferences. Erasing tracking records removes this browser’s consent, session and interest records; it does not erase an enquiry you sent separately.
5. Changes
If we add a new optional service, we will update this policy and ask for your consent before it is used.
6. Contact
Questions about this policy: email. Our privacy notice explains how we handle personal data.